Privacy Policy

Last Updated: [Date]

1. Introduction
Perlu Fashions (“we,” “us,” or “our”) operates perlufashions.com. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with Australian Privacy Principles (APPs) and international data protection regulations.

2. Information We Collect
We may process:

  • Personal identifiers (name, address, contact details)
  • Payment information (processed via secure gateways)
  • Purchase history and style preferences
  • Device and usage data (IP address, browser type)
  • Cookie data and website analytics

3. Purpose of Collection
Your information helps us:

  • Process orders and manage accounts
  • Provide personalized shopping experiences
  • Improve our products and services
  • Communicate promotions (with consent)
  • Prevent fraudulent activity

4. Legal Basis for Processing
Under applicable laws, we rely on:

  • Contractual necessity (order fulfillment)
  • Legitimate business interests
  • Your explicit consent (where required)

5. Data Sharing Practices
We may disclose information to:

  • Payment processors (PCI-DSS compliant)
  • Shipping and logistics partners
  • Marketing service providers (with opt-out options)
  • Legal authorities when required by law

6. International Data Transfers
Data may be transferred to:

  • Cloud servers located in Australia and the US
  • Service providers in GDPR-compliant jurisdictions
  • With appropriate safeguards in place

7. Your Rights
Depending on your location, you may:

  • Access and correct your personal data
  • Request deletion of information
  • Opt-out of marketing communications
  • Restrict or object to processing
  • Request data portability

8. Data Security
We implement:

  • SSL encryption across our website
  • Regular security audits
  • Limited employee access controls
  • Secure payment processing

9. Retention Periods
We retain:

  • Transaction records: 7 years (tax compliance)
  • Customer accounts: 3 years post-inactivity
  • Marketing preferences: until withdrawal

10. Cookies & Tracking Technologies
Our site uses:

  • Essential operational cookies
  • Performance cookies (Google Analytics)
  • Advertising cookies (with consent)

11. Children’s Privacy
Our services are not directed to individuals under 16.

12. Policy Updates
Significant changes will be notified via email or website notice.

To exercise your privacy rights or for inquiries, please contact us through your account dashboard on perlufashions.com.

This policy complies with the Australian Privacy Act 1988, GDPR, and other applicable privacy laws.